Honda 2-Wheelers India celebrated the International Women’s Day with its exclusive female-oriented Road Safety Awareness campaign across the country. Aligned with global theme of this year’s International Women’s Day i.e. #BreakTheBias, it conducted this pan-India celebration through its digital ‘Honda Road Safety E-Gurukul’ as well as classroom training sessions. It aimed to empower 1700+ women to #BreakTheBias faced by them on roads while riding/driving through a special road safety awareness campaign in 17 cities.
The celebrations were held at Honda’s 10 traffic training parks where 1100+ women learnt the important aspects of road safety. Moreover, the brand’s trained road safety instructors took forward the celebrations at schools, colleges, corporate and government institutes of 7 cities (Solapur, Bengaluru, Vijayawada, Vizag, Calicut, Kerala & Kolkata) educating more than 600 females. Sharing his thoughts on this occasion, Mr. Prabhu Nagaraj, Senior Vice President - Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd. said, “This International Women’s day, HMSI aligned with the global theme of #BreakTheBias against females on roads by empowering them to ride with more confidence and pride. I thank all the participants who came forward to celebrate the spirit of womanhood and be the Road Safety Ambassadors.”
