Hero MotoCorp, one of the biggest two-wheeler manufacturers, has introduced the Vida Advantage ownership package for customers who bought the Vida V1 Pro electric scooter. The new innovative package is a category-first proposition that includes a range of benefits and services valid for five years. The Vida Advantage provides an enhanced ownership experience with services and benefits worth INR 27,000. Customers will be able to take advantage of this exclusive after-sales package for free until April 31, 2024.
The Vida Advantage package provides a range of benefits, including an extended battery warranty of 5 years or 60,000 km on both battery sets. Additionally, customers get access to over 2,000 charging stations in the company's fast charging network. For a period of five years, the Advantage package includes complimentary services at all the company's workshops. Users also enjoy hassle-free ownership with 24x7 roadside support. In addition, via the My VIDA App, customers can gain access to a range of connection and safety features on their V1 Pro.
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The Chief Business Officer (Emerging Mobility Business Unit (EMBU)) at Hero MotoCorp, Dr. Swadesh Srivastava, commented on the introduction of Vida Advantage and said, "We understand that transitioning to electric mobility is not just about buying a vehicle; it's about embracing a lifestyle. That’s why we have launched VIDA Advantage, which not only redefines electric vehicle ownership but also sets a new standard for customer-centricity in the industry. The VIDA Advantage is a category-first comprehensive after-sales proposition with value-added benefits to ensure peace of mind in every aspect of customers' ownership experience, ranging from maintenance to charging. With VIDA Advantage, we envision a future where EV adoption is not just a choice but a convenient and rewarding experience for all.”
In the Indian market, the Vida V1 Plus electric scooter is available at a starting price of INR 97,800 (ex-showroom), whereas the V1 Pro is priced at INR 1.26 lakh (ex-showroom). The Vida V1 Pro e-scooter can sprint from 0 to 40 kmph in just 3.2 seconds. It has a top speed of 80 kmph. The V1 Pro gets a certified range of 110 km, and it has a range of updated features incorporating boost mode, custom mode, two-way throttle, cruise control, an OTA-enabled 7-inch TFT dashboard, and keyless access. In its segment, the V1 rivals the likes of the Ola S1 Pro, Ather 450X, TVS iQube, and Bajaj Chetak.
