Mercedes Benz rolled out its new-age marketing campaign “Are you AMG ready?” today. A video regarding the same has been released on Instagram. The video has been ideated and conceptualized by the renowned British star photographer and filmmaker Rankin’s agency, Rankin Agency London.The new campaign targets the social media savvy AMG customers. Besides this, it will also redefine the marketing playbook by leveraging ‘Instagram’ as its hero channel for promotion.
Talking about the campaign in detail, it focuses on four highlighted vehicles from the AMG model portfolio. These include two historic milestones - SLS AMG Electric Drive & the 300 E 5.6 AMG ("The Hammer") and two current vehicles - Mercedes-AMG G 63 & the Mercedes-AMG GT Black Series. The campaign also includes numerous Instagram assets that further tells an individual story.
