Hero Electric has joined hands with Cholamandalam Investment and Finance Company Limited (Chola) to offer easy and smart financing for electric two-wheelers in the country. The collaboration aims to make the company scooters more affordable for the discerning and price conscious buyers with attractive financing solutions. This partnership will enable the brand to cater to newer markets with Chola's widespread presence across the country. For those asking, Chola is the financial services arm of Murugappa Group.
The electric two-wheeler manufacturer offers a varied product portfolio catering to differentiated customer commuting demands. Commenting on the partnership, Mr. Sohinder Gill, CEO, Hero Electric said, “The fluctuating market scenario and increased preference for sustainable mobility have necessitated the availability of strong finance schemes to encourage the EV shift. Easy and preferred financing options will further favour the green mobility shift leading to a seamless ownership experience. The association will allow penetration to newer untapped markets and easy accessibility at the best rates and minimum documentation. Moreover, with focus on priority lending for EVs and existing Government subsidies will create convenience for our buyers, across levels.”