Ducati declared on Thursday that it will increase prices on select models in its lineup starting January 1, 2024. The price hike will be applicable to all Ducati dealerships in India. However, Ducati has not revealed the quantum of the new price revision. The company decided to implement a price hike due to increased operational costs.
The Italian manufacturer sells almost all motorcycles from its lineup in the country, including the Panigale V4 SP2 and Scrambler 803. Ducati India announced that the new prices will take effect on a few variants across its dealerships. The company has outlets in several states, including Kolkata, Delhi, Mumbai, Bengaluru, Pune, Chennai, Chandigarh, Ahmedabad, Kochi, and Hyderabad.
Read more: Hyundai Cars to Get Pricier in India Starting January 2024
The Managing Director of Ducati India, Mr. Bipul Chandra, stated that, “Due to an increase in operational and other costs related to production, this price correction will be introduced across the product range while maintaining the brand’s luxury positioning in the premium motorcycle segment. Ducati stands for style, sophistication, and performance and is committed to deliver on these values, through sophisticated products and world-class client experiences."
Ducati India pulled the covers off on multiple models in the Indian market this year, igniting a thrill within the community. Also, it was a wonderful year for the company in motorsport. It started this year, first with DesertX, and then with the Ducati Monster 30 Anniversario. The company also unveiled the new DesertX Rally and the tribute to the Ducati model’s legacy, the Multistrada V4 S Grand Tour, in the domestic market. Bollywood actor Ranveer Singh is the brand ambassador for the premium bike maker.
In the international market, the motorcycle manufacturer unveiled the brand-new Hypermotard 698 Mono, the Panigale V4 SP2 30 Anniversario 916, and the Ducati Multistrada V4 RS. As the year comes to an end, the anticipation grows for the unfoldment of a new addition to Ducati’s family, which is set to be revealed on December 8. Ducati's involvement in motorsports came to an end on a good note as the company won the title in the MotoGP Constructors' Championship 2023 and its riders took home the WSBK and MotoGP championships.
