Audi India has launched a new entry-level 'Premium' variant of the A4 sedan at an introductory price of Rs 39.99 Lakhs (Ex. Showroom, India) in the country. It is already available in two variants namely Premium Plus and Technology at prices of Rs 43.69 Lakhs and Rs 47.61 Lakhs (Both Ex. Showroom, India), respectively. Audi A4 Premium is offered in five exterior colours and two interior themes. Audi A4 is at loggerheads with the likes of BMW 3 Series, Mercedes C-Class, Jaguar XE and Volvo S60 in the Indian market.
The A4 Premium flaunts LED headlights with signature daytime running lights (DRLs) while it boasts of LED combination lights at the rear. The extensive feature list includes Glass sunroof, Audi Sound system, Audi Smartphone Interface, Audi Phone Box light with Wireless Charging, Parking Aid Plus & Rear view camera, Audi Drive select, Single Zone Deluxe Automatic Air Conditioning, Driver information system with color display, Single Color Ambient Lighting, Electrically adjustable front seats with 4-way lumbar support, Inlays in Aluminum Ellipse, Electrically Adjustable, Auto Folding & Heated Exterior Mirrors with Anti-Glare, Leather/Leatherette upholstery, Frameless Interior mirrors with automatic anti-glare action and Cruise control with speed limiter.
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The centre console houses a 25.65 cm MMI touchscreen infotainment system with Apple CarPlay & Android Auto. There are 6 airbags as standard safery feature while the A4 Premium draws power from a 2.0L TFSI petrol engine which develops top power of 190 bhp and peak torque of 320 Nm. It does a 0-100kmph sprint in merely 7.3 seconds. Commenting on the introduction, Mr. Balbir Singh Dhillon, Head of Audi India, said, “The Audi A4 since its launch in January has garnered great response – this is a car that has historically been a volume seller for the brand. Today, we are happy to introduce a new variant – the Audi A4 Premium to mark the success of our brand in 2021. This is a time to celebrate and we couldn’t be happier that we are able to give our customers a choice of three trim levels to choose from.”
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