Porsche is a name synonymous with luxury and style in equal terms. To give the Indian buyers an enriching experience, the legendary Italian automaker has opened a studio cafe in New Delhi. Situated in Connaught Palace, the cafe is just one of such 14 places globally. The cafe is in addition to the existing dealerships in other Indian cities like Ahmedabad, Bengaluru, Chandigarh, Kochi, Gurugram and Bengaluru. The opening of the cafe illustrates the importance that Porsche is showing to the Indian automobile market. Taking into account the COVID-19 environment, the Delhi studio is accessible only for pre-scheduled appointments only as of now.
Moving on, the studio opens up to a centre stage area where the latest Porsche models will be showcased. As is the case with new-age buyers, most like to configure or tailor the cars if such an option exists. Porsche studio comes with a special Configuration Lab and Trimming Area for the buyers to customize their car on the huge interactive screens of the Exclusive Manufaktur wall. Also, one can know in-depth about the latest hybrid models arriving in the country as well as the upcoming Taycan in the E-Performance booth.
To give a holistic experience to the prospective buyers, Porsche has set-up a Driver’s club with large panorama screens. One can take a breather and watch the latest exciting videos to emerge from Porsche’s production units. There is a private sales suite for the buyers to complete the purchase in total discretion. One can even hold meetings with a personal consultant in the sales suite. Further, the library-style interior boasts of a wide range of samples and trimmings for any design tweaks during the consultation.
As the first month of 2021 draws to a close, Porsche is setting up its ambitious plans for the Indian market. There is an all-new Porsche Panamera, updated 911 turbo and Taycan electric sports saloon to arrive later this year. Currently, Porsche's portfolio in the domestic market includes the 718 and 911 sports cars, the Panamera sedan, and SUV’s namely Macan, Cayenne and Cayenne Coupe.
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