The first edition of the Ducati 'We Ride As One' exclusive event was recently concluded. The Ducati community from every city met to celebrate together the passion for the motorcycle brand in all its shades. From Florence to Sydney, passing through New Delhi to Rio de Janeiro, We Ride As One connected more than 13,000 enthusiasts in the most iconic locations of over 40 countries around the world. A total of 224 dealers from the Ducati network, supported by 120 international Ducati Official Clubs, were a part of this iconic event.
The event was organized by the Ducati Dealerships and the Ducati Official Clubs, who customized the program of the day, each in line with their own territory and culture. Over 13,000 Ducati owners rode on their Scrambler motorcycles. The highlight of the event was the parade, which involved many enthusiasts riding through the most evocative streets and squares of their own cities such as Florence, Paris, Miami, New Delhi, Rome, Rio de Janeiro, Sydney, Valencia, New York, Kuala Lumpur, Dubai, Singapore, Seoul, Hangzhou, Bangkok and Ingolstadt. The global appreciation of this first edition has pushed Ducati to add We Ride As One to its calendar as a fixed annual event.
